There is a sneaky reason why I used that post title. It has more than one meaning depending upon where you are in your blogging experience.
For the beginning blogger, you’ll likely infer that the headline promises that you will get a good amount of traffic from reading this article.
For the intermediate blogger, the headline promises that you will get good quality traffic.
For the advanced blogger, the headline promises the reader copious amounts of quality traffic.
In this article, I’m going to reveal my best performing headlines for various reasons. Here they are listed in no particular order.
#1 – OptimizePress vs Profits Theme
People are unsurprisingly researching solutions for products online.
When people search for one product name versus a competing product name, the likelihood is that the searcher has already made a buying decision and is looking to confirm their buying choice.
I have several articles which compare one product against another competing product and am always surprised by both the quantity and quality of traffic.
Here’s another example:
Popup Domination v WP Subscribers
Other comparisons could be Bluehost v Westhost, Aweber v Get Response, Windows v Mac OSX but to name a few.
#2 – Best Internet Marketing Tools
People are obsessed with tools and love playing with them. They believe that investing in a good tool can help them move towards success… and they’re right. I’ve invested in plenty of different tools now that have moved me closer to what I desire to achieve online.
The headline makes sense because people always want the best of things, so a headline such as “Best Internet Marketing Tools” really does pull some great buyer traffic to your site.
#3 – Best Free WordPress Plugins
We all know that WordPress plugins helps us to gain additional functionality to our site and gives our site a unique difference in a very crowded marketplace, however what could be better than having the words “best” and “free” in the same sentence?
People’s attachment to having the best and for free makes this a headline which pulls a good quantity of traffic, although they’re mainly information hunters rather than buyers.
However, if you set up your page well here, you can interlink to other “buyer pages”
#4 – Promote Yourself Online
Who wouldn’t want to advertise their services for free? You never know who might be reading the blog post like it’s a directory for services to Internet Marketers, so it only makes sense for people to take advantage of the offer I give for people to promote themselves.
# 5 – Will Smith: Wise Words & Success Secrets
The majority of the western world have an obsession about celebrities.
You only need to look at the paparazzi satisfying the insatiable demand of the American/British public.
This post attracts a lot of attention because Will Smith is famous and his words of wisdom carry some common credibility since he is a high earning actor.
# 6 – Intelligence Sucks
The headline here is controversial as people are curious as to why intelligence sucks. After all, we’re all conditioned from childhood to believe that intelligence is the trait that wins the game of life.
The kid that goes on to get the most qualifications gets the best jobs and earns the highest income.
#7 – Government and Mass Conspiracy
Who doesn’t like a good old fashioned conspiracy theory? Like it or not, the government have more control over you than you think!
This arouses curiosity in the reader’s mind and inspires your reader to click through and read about ‘mass conspiracy’ and how and why the government, a generally trusted authority, is involved in it.
#8 - How to Get DoFollow Backlinks Using CommentLuv
This headline gives the promise of a very tangible result and a very actionable process all at the same time.
People love tangible results (ie. make $9,643 in 11 days or lose 17lb in 37 days) as they bring something measurable to something abstract and naturally more difficult to conceive.
People also love actionable step-by-step processes.
A good step by step process is often rewarded with lots of comments and lots of sharing, so it is well worth preparing this sort of content for your blog.
#9 – 5 Common Email Mistakes To Avoid
There’s no doubt about it… people are attached to their mistakes and want to know how they can save themselves a lot of pain by learning from the mistakes of others.
Who wouldn’t want to know the potential pitfalls that lie ahead should you make a few ill-informed judgements?
#10 – The “Illusion” of Direct Traffic
People want to know what they’ve been kept in the dark about. Why is “direct traffic” an illusion? Is everything not what it really seems?
A credible author writing a headline like this can pull a lot of traffic due to the curiosity factor, which is one of the top copywriting tricks to get your emails opened and blog posts read.
To Your Online Success,
The Profit Share
The mutt's nuts or the dog's drivel? I double dare you to leave a comment! :-)
Hi Wayne,
Agreed with your opinion that, Best headlines are those which forces you to open your email and posts due to lot of curiosity.
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Hi Aanchal,
Welcome to my blog. :)
Thanks for your comments.
Please do take a look around. ;-)
Wayne Lambert invites you to read The Illusion of “Direct” Traffic
Wayne,
Great topic here! For me the headlines of “traffic pulling headlines” is always an interest grabber. ;)
Since I really believe in the power of a good headline and I am constantly trying to improve this area.
Anyhow some good analysis here, and links to what seem to be some good articles to check out.
Have a great week man!
-Steve
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Hi Steve,
Yes, I am definitely also improving in this area as the effectiveness of the headlines is, in itself, a traffic strategy. You get the traffic if the quality is good and you don’t if it is not – simple as that really.
You have a great week too man! :-)
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Wayne,
Again, another great article and you detailed your ideas so that even the greenest blogger or article writer can improve upon.
I’m working day in and out to hone my own article skills and you’ve provided some great insight.
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Hi Rufus,
That’s the objective of the article – to provide actionable content in a straightforward way.
Wayne Lambert invites you to read The Illusion of “Direct” Traffic
In order to write headlines that generate more Google or Yahoo!, or MSN love for your site or blog, you must get used to researching keywords before picking the definitive titles for your articles.
Hi Paul,
Welcome to my blog. :)
Thanks for sharing your insights.
Wayne Lambert invites you to read Transformational Vocabulary to Change Your Life
You definitely have the right to post this one Wayne :) Those headlines surely generated a lot of traffic. Have read a lot of posts about how to make a headline and nothing compares to the above suggestions. Thanks for the helpful ideas.
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Hi Andrew,
Thanks for your comments!
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Hi, Wayne:
Very clever of you to list the top ten headlines AND each one is linked to an article on your site. As someone who writes a lot and also runs a series of sites and blogs, I need a constant stream of content.
Will keep your handy dandy sheet of headlines on call for my next batch of articles.
Cheers!
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Hi Missy,
Do you have a name and a photo too? ;)
Thanks for your comments. Good way to do some internal link building as well as provide value for headlines.
Wayne Lambert invites you to read Promote Yourself Online Here
Name is Missy and I just realized that for this site I do not have an Avatar enabled. Thanks for pointing it out. Am going to add one right now.
I have a number of sites and sometimes a few things (here and there) fall through the cracks.
Cheers!
Missy invites you to read What is the Best Tablet for College Students?
Hey Missy,
You’ll need a to sign up for a Gravatar at Gravatar.com
Every time you comment around the blogosphere with that email address, your choice photo will go with you. Great for building your brand online.
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Got it. Just added one now and it should hopefully appear with this comment. Thanks for the reminder, Wayne.
Cheers!
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Hi Wayne,
Great article!
I found that shocking headlines also produce results. Fear stimulates curiosity as it contributes to our chances of survival. It is basically instinct I guess.
Post a title something like
“Don’t use , it will instantly kill your business!”
and you guaranteed to get viewers.
There is a drawback though; if it turns out to be misleading the readers will feel that they got scared for nothing and that’s quite the opposite of getting bonus points. So use wisely and sparingly.
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Thanks for your comments and the additional help for the readers to get good traffic pulling headlines.
Wayne Lambert invites you to read Increase Your Conversion Rate in Five Steps
It’s amazing what a difference a well crafted headline/post title can make.
I would certainly agree with an earlier commentator that many people respond well to prophecies of doom and warnings of impending disaster (unless you follow the advice of the blog post beneath the headline of course).
Thanks for the tips!
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Welcome to my blog Hamish. :)
Thanks for your contribution.
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I completely agree with you, and these tips are really helpful, thumbs up! your blog is awesome i learned allot from it.
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Thanks for the guidance, as SEO executive this information will be very productive for me.
I have no doubt that a title along the lines of “Intelligence Sucks” will get results. This kind of feeds into the get rich scheme. If you can tell someone that they can get ahead without schooling, knowledge or intelligence, their curiosity has been scratched.
Wayne,
A killer headline is one of the pillars of good content marketing. The fact is very simple; if your headline isn’t compelling, then people aren’t going to consume or share your content.
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Really top ten headlines as always, Wayne Lambert! I actually have done a little research and see that get good traffic. Thanks for letting me know these headlines! :)
A steady and consistent stream of online traffic is something any blogger yearns for but admittedly so, this does not come easy. Developing show-stopping headlines is a must for anyone who is driven to succeed in blogging. Thanks for sharing!
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I laughed at this list because I’ve definitely clicked those headlines many times before! Was this a study or your own observations?
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Hi Robert,
This post was my own findings based upon my own posts on this site that generates the most traffic.
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