In every blogger’s epic journey, there is a point where the blogger needs to consider a variety of blog topics that make money. After all, the objective of the blog is to provide value to the readership and a source of income for the blogger.
This means that the blogger must decide on a series of blog topics that are commercial in nature where they have the opportunity to match the traffic with the offer they present. This can often be the difference between targeting “information keywords” or targeting “buyer keywords”.
A person using Google searching for “how do I cure my headache?” has a totally different objective from the search from someone else who is searching for “cheapest iPhone 4 provider in Dallas.”
To decide upon a keyword to target that has a reasonable level of competition and a degree of commerciality, then you may need to consider the competitiveness of your market. For example, in the Internet Marketing niche, many keywords are very competitive since there are many bloggers with the skill to do proper keyword research and optimise their blog posts accordingly. Many even have a good link building strategy to build their blog’s authority and traffic sources over the long term.
If you want a competitive advantage, it’s definitely a good idea to learn how to strategically target keywords, optimise your content and build links to your web pages and website. This will help you to build your traffic and blog authority over time.
There are certain tools and training online that can certainly help you to learn SEO and build a blog around a targeted set of keywords. Many of these are free WordPress plugins and others are premium WordPress plugins.
Short Tail v Long Tail Keywords
To decide upon keywords, you’ll need to understand the concept of “short tail” and “long tail” keywords and then use a tool such as Market Samurai to investigate your keyword targeting more thoroughly. I go over this in detail in The Profit Share Membership Area. I’ll let a great blogger, Gideon Shalwick, explain the concepts in the video below.
I’m sure you’ll agree, there’s some great content there to help you to determine how competitive and commercial your target keywords are.
You simply shouldn’t need to guess and hope that your keywords are going to generate traffic and sales. With comprehensive and smart keyword research using a powerful software product and top quality SEO training like Market Samurai, WordPress plugins such as WordPress SEO, SEO Pressor and SEO Smart Links, you can build a series of blog topics that make money with much less effort and a greater level of predictability and comfort. There’s definitely a way of yielding better results for each blog post you create.
Take action and let me know what you think in the comments. What smart ways do you have to create blog topics that make money?
To Your Online Success,
The Profit Share
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