I’m sure you’ve had a similar experience…
You’ve been chatting with friends about playing the lottery with the hope and dare I say it, desperation to win the National Lottery.
In the UK, we have a National Lottery and a European Lottery (called the Euro Millions) which millions of people buy into every week with the expression “you’ve got to be in it to win it” running through their minds as they pay to play.
The challenge with this thinking is that it keeps people trapped in hope and a state of disempowerment to change their lives. They have a belief that something needs to happen to them to make a change in their lives. In fact, most people playing the lottery have no better wealth strategy and would rather leave their future to sheer “destiny”, and what long odds they are in coming in as winners and being able to retire from the job they so desperately want to ditch.
To win the UK National Lottery, the odds are a mere 1 chance in 13,983,816; and to win the Euro Millions, the odds are 1 chance in 116,531,800. So if you were to play every lottery game that comes out (twice a week for each), you’d need to play for 134,459 years to win the National Lottery and play for 1,120,498 years to win the Euro Millions.
Now, don’t get me wrong… it could happen, but is this really a good strategy to build your wealth and make the most of the one lifetime you have?
Playing the lottery is definitely not a strategy that I want to engage in. I avoid it like the plague and resent it for the way it programmes people to hope for the best as opposed to taking responsibility for their own lives.
The old adage that springs to mind is that there are three types of people in the world:
- Those that make things happen [The few]
- Those that watch things happen [The many]
- Those that wonder “what the hell happened” [The far too many]
Which type of person are you going to be?
Blogging is the same! Are you creating enough web properties and developing them into traffic assets that you can use again and again to build your main blog?
Are you using a tool like Market Samurai to conduct thorough market research into your blog topic, so you can be sure that your blog post will actually receive traffic from the search engines?
Are you monitoring how responsive your list is by measuring open and clickthrough rates?
Are you relying on hope by simply not collecting any numbers before you post to your blog? Are you not tracking your page’s performance through split testing? Are you tracking user engagement through comments, tweets, likes and the new Google +1 ‘s?
If you’re not monitoring these numbers and actively considering how you can improve upon these numbers, then you’re up against bottlenecks that you’ll never likely crack. This is akin to playing the lottery in sheer hope and desperation of a result. You don’t expect to win the lottery, you simply hope that some day it will change! Don’t let this be your blogging strategy.
Let’s move from a mere hope that something might happen to an overwhelming expectation that something is about to happen.
This shift in mindset comes when you commit to running a data driven business.
The question then becomes:
How do I develop and build an Internet business that is data driven?
This is one of the most overlooked aspects in Internet Marketing. To most people, it just ain’t sexy! Setting up tests, monitoring them and making tweaks just seems tedious and doesn’t return an obvious and immediate dividend for the efforts and energy you expend. Who wants a minor increase of just a couple of percentage points?
Although it doesn’t sound that appetising, you definitely should do!
Ways to become a data driven business include:
- Split testing with Google Website Optimizer/Flip Tracker
- Using the Aweber split testing tool to measure headline performance
- Using Aweber form tracking to track opt ins
- Measuring traffic and identifying/implementing new traffic strategies/tactics
- Using Rank Tracker tools like in Market Samurai to monitor rank changes for your target keywords
- Use a tool such as Crazy Egg to monitor clicks and interaction on your site
Developing a data driven business is one of the best decisions that you’ll ever make in your Internet Marketing business. I only hope that you’ll commit and make that decision right now!
What commitments can you make to become a data driven business?
Perhaps you know tools and resources that can help you to become a data driven business? Let us know about them.
To Your Online Success,
The Profit Share
The mutt's nuts or the dog's drivel? I double dare you to leave a comment! :-)