It isn’t 2003 any more and advertising on Google AdWords isn’t an easy game! Testing and measuring absolutely everything to get any sort of decent return on investment isn’t an easy endeavour for any newbie or even intermediate Internet Marketer. And don’t event think about using AdWords to build your email list because the quality score of squeeze pages is such a joke that you’ll have to bid a fortune per click just to get a lead… and that’s if Google don’t slap you for not having your page set up correctly and attempting to send traffic from their platform to pages with no content.
A few years ago all you had to do was set up a campaign, bid a few cents per click and get a ton of laser targeted traffic.
Unfortunately, or even fortunately, depending upon your approach and perspective, the rules have totally changed now forever! You could be forgiven for thinking that you had your wallet nabbed at Google HQ.
Sure there are ways of getting cheap traffic from Google nowadays using Google image ads rather than text ads. In fact, using Google image ads is like using text ads about 6 years ago.
Introducing Safe Swaps
Thankfully there is a better way to build your list. It involves borrowing traffic from other Internet Marketer’s lists and using a safe system for swapping and measuring traffic called Safe Swaps.
What Is Safe Swaps?
Great question! Safe Swaps is an online service that connects people interested in swapping adverts to their repsective email lists together and provides tools to manage their ad swaps safely. Features include:
- Access to a database of list owners keen to swap adverts for mutual benefit
- Reputation check of other AdSwappers in the community
- Control over the AdSwaps you do
- Ability to accept or reject proposed AdSwaps
- Clickthrough and conversion tracking
- Private messaging between Safe Swappers
- Your own personal AdSwap calendar
Are There Alternatives Out There For Ad Swapping?
Yes, you can find ad swap partners at numerous other places online such as:
To Your Online Success,
The Profit Share
The mutt's nuts or the dog's drivel? I double dare you to leave a comment! :-)
