Marketing Tactics to Adopt in 2013
In the past few years, there has been a constant need for better marketing tactics, and with little surprise. Google’s understanding of content farms has damaged a wide series of businesses out there whether they were in fact guilty of the issue or not.
The point was the internet needed better content, and marketers had to find another way to make their content attractive rather than pouring in thousands of keyword-ready articles and poor-quality blogs. Websites such as Reputation.com have made an entire business over telling owners whether their content has any point or not. So what does 2013 hold for marketing? A wider array of marketing tactics, part of which will be discussed within this essay.
1.) Better Social Media
While social media has been in its infancy, there has been a large flow of poor quality social media, and every business out there felt the need to be present on all social media platform. Better social media also means smarter social media – this means that often enough, companies will end up choosing one or two channels and delivering through those, rather than spreading themselves thin and poor over every medium out there. There are a series of platforms that make more sense for certain types of business – it remains important to stick to those.
2.) Keeping the Marketing Cavalry At Bay
It’s not about quantity, it’s about quality. In other words, often enough in the past few years, possible customers and readers have been blinded, flashed and “swept off their feet” with all sorts of dubious tactics. Enough is enough, and 2013 should be the year of quality marketing activities that are more company-based, and have something to do with the actual interest of the customer. In a more decent delivery method, of course. Interactive social media interaction is one thing and adding quality SEO and SEM tactics to that might change the rolls.
3.) Mobile, Mobile, Mobile!
It’s a fact that smartphones are getting towards their peak popularity level. It’s also a valid point that customers spend more time shopping and reading on their smartphones and tablets. This occurs mostly because it’s a more comfortable manner. Nevertheless, what businesses should note is that while mobile is getting its time, most companies aren’t ready for this mobile shakedown. 2013 should be a startup point for most companies to begin looking at this sector and seriously conquer it before competitors get their take.
These are only a few of the most relevant marketing tactics to be considered for 2013, with the latter being the tipping point. Slowly, but surely most marketing tactics will need to be adapted for the mobile world. A poorly-built mobile site can seriously affect both traffic and purchases, and that’s the opposite of good marketing, isn’t it?