As a blogger, you’ll encounter hundreds of tactics and over-riding strategies to get traffic to your website.
One sure-fire method for getting traffic to your blog is to simply create content. And not just any old content neither. The content needs to be compelling content that solves a real high demand problem that people within your market are actively searching for.
Every time you publish a new post on your blog, you’re creating another indexed page in the search engines. Of course, I’m assuming you set your post to “index” in your SEO settings.
Essentially, when you create new indexable posts and pages, you’re creating more web real estate that can be found by search engines and blog directories. Increasing your web real estate means that there are more entry points (front doors) to your blog which of course means there are more visitors with a different set of problems entering your blog.
Furthermore, you’re alerting directories with fresh content and letting Google know that your domain is publishing fresh content regularly which in turn, will prompt Google to crawl your site more frequently.
Staying Ahead of Your Competition
To increase your visitors and decrease your Alexa rank, your objective to release fresh content faster than your competitors with a similar Alexa rank. Of course, the quality and demand of the content is more important than the quantity of posts that you create.
Tactic #1: Digging for Traffic Pulling Headlines
This method involves doing some quickfire research using Digg.com
- Head on over to Digg.com
- Enter some broad search terms into the search bar
- Filter the results by ‘Most Dugg’
- Identify a possible adaptation you can make to a headline in the list.
- You may even wish to browse the article to give you an insight into why the article was dugg so many times.
This type of article is likely to be shared amongst readers’ social networks if it is already receiving lots of Digg action.
Tactic #2: Searching Top Magazine Publications for Attention Grabbers
Consult magazines that are world renowned for grabbing the attention of their readers. Ask any top copywriter if they read and take swipes from magazines such as Cosmopolitan.
The article illustrated below is a perfect example of an attention grabbing headline that fills the reader with curiosity, and potentially fear if the headline strikes a chord with the reader’s personal experience.
The reader immediately wants to know what the problem might be, what the tell-tale signs are, and possibly even how to remedy the situation.
Tactic #3: Split Testing Possible Headlines using Twitter
Once you have published a post, you may wish to test variations of the post titles to increase your clickthrough rate on your blog. Remember that your post titles show up on excerpts, sidebars, RSS feeds and related posts links. You can increase the number of pageviews per visit by implementing this type of strategy.
This is one of those tasks that I really know I should do more of myself because I know I can get more results from my existing content by doing so.
- Simply create two versions of a headline that you want to test.
- Ensure that you create unique tracking links for each of the headlines using a URL shortener such as bit.ly.
- Send out two tweets at approximately the same time and see which one gets the highest clickthrough rate.
- Change your article heading when you have a clear winner.
So… there you have it! A few simple ways to write traffic pulling headlines which will leave you enjoying increased levels of traffic and blog stickiness.
To Your Online Success,
The Profit Share
The mutt's nuts or the dog's drivel? I double dare you to leave a comment! :-)