Tracking your open rates in your email autoresponder software is important to help you judge how engaged your readers are with the communications you send out.
After all, marketing is about your ability to communicate your value proposition to your prospects and customers. The question is how much are they listening?
Knowing your open rates is one of the ways you can determine this.
Step #1 – Log In To Aweber
Step#2 – Create a Broadcast or Followup email
The method I usually choose here is to write the email in notepad since it doesn’t use formatting.
Step #3 – Format the Email
I use a website called FormatIt to format my emails so that the text isn’t too wide. I use a desired column width of 45.
You can get much greater reading from emails that have smaller margins. This is why newspapers have narrow columns because it gives less work for the eyes to do.
Narrow text also works well to increase readability on blogs.
Step #4 – Paste Formatted Email Into Aweber
Notice the column widths are narrower than the standard widths that Aweber uses when you use the ‘Wrap Long Lines’ feature.
Step #5 – Create an HTML Version of the Email
This is the important part. Simply copy the text from the plain text editor and paste it into the HTML editor.
The fact that the text is present in the HTML editor makes open rates trackable irrespective of whether your readers open the email using plain text, rich text or fully featured HTML.
Step #6 – Simply Finish The Other Email Settings
Select whether you want to publish to you social media properties, which lists/segments to broadcast to, what email subject line is enticing for your prospects to open.
Step 7 – Queue the Email
Voila! All you need to do now is wait a reasonable period of time for your readership to read your emails and keep an eye on your open rates.
Before you do queue the email, you may also wish to track the clickthrough rates on your emails. If you do not know how to do this, please check out the tutorial below:
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