Tracking your open rates in your email autoresponder software is important to help you judge how engaged your readers are with the communications you send out.
After all, marketing is about your ability to communicate your value proposition to your prospects and customers. The question is how much are they listening?
Knowing your open rates is one of the ways you can determine this.
Step #1 – Log In To Aweber
Step#2 – Create a Broadcast or Followup email
The method I usually choose here is to write the email in notepad since it doesn’t use formatting.
Step #3 – Format the Email
I use a website called FormatIt to format my emails so that the text isn’t too wide. I use a desired column width of 45.
You can get much greater reading from emails that have smaller margins. This is why newspapers have narrow columns because it gives less work for the eyes to do.
Narrow text also works well to increase readability on blogs.
Step #4 – Paste Formatted Email Into Aweber
Notice the column widths are narrower than the standard widths that Aweber uses when you use the ‘Wrap Long Lines’ feature.
Step #5 – Create an HTML Version of the Email
This is the important part. Simply copy the text from the plain text editor and paste it into the HTML editor.
The fact that the text is present in the HTML editor makes open rates trackable irrespective of whether your readers open the email using plain text, rich text or fully featured HTML.
Step #6 – Simply Finish The Other Email Settings
Select whether you want to publish to you social media properties, which lists/segments to broadcast to, what email subject line is enticing for your prospects to open.
Step 7 – Queue the Email
Voila! All you need to do now is wait a reasonable period of time for your readership to read your emails and keep an eye on your open rates.
Before you do queue the email, you may also wish to track the clickthrough rates on your emails. If you do not know how to do this, please check out the tutorial below:
==> How to Track Clickthrough Rates in Aweber
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Hi Wayne, I started using AWeber at the beginning of the year and so far my list is building slowly. I’m glad you introduced me to Formatit, I’ll give it a try. AWeber has a new drag-and-drop editor for broadcasts but Formatit will be great for creating follow-up emails. Thanks!
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I already got into the habit of doing that from the start, mainly because I wanted to make sure my links would be clickable for sure in my emails…
I am doing that from start,My personal view about this issue is that,We all internet marketers have to know that people want solutions to their problems.
Thank you for sharing this great post with us.
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I started using AWeber at the beginning of the year and so far my list is building slowly. I am glad you introduced me to Format I will give it a try. AWeber has a new drag-and-drop editor for broadcasts but Formatit will be great for creating follow-up emails. its a very very thanks to you.
I am glad I have read this and surely it will help my site to build traffic and rank.
Catherine Newton invites you to read Sharpen Your Listening Skills to Boost Productivity
Hi Wayne,
Great post on how to track open rates on Aweber. I also use Aweber as an auto responder and I also write reviews about Aweber in my site.
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Fantastic tutorial! I first learn that techniques that how to track open rates in Aweber. Really it is crucial input though I will sure follow this way for me. Thanks!
I really like your post because I myself never knew of this information until I came across with your blog. This is a big help on my email marketing strategy.
Never heard of FormatIt before, thanks for sharing. Another cool service I use is putsmail. It allows automatically convert all css styling to inline and checks for compatibility with different web clients.
Thanks Wayne. I’m just new in Aweber and this will help alot. I used to used Imnicamail but I switched because friends are saying that Aweber is the best.
I absolutely love Aweber but had no idea how to do this. Thanks so much! I did not know about formatit so this will be incredibly helpful. I’m hoping to use it with my latest email about Determination in the Face of adversity. Would love to know the open rate so I can guage interest. Thanks for this resource.
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I’ve been using Aweber for my email marketing. It really is the best Autoresponder. It automates my business 24/7.
A comprehensively detailed and attention grabbing review that you wrote in this article. I am really convinced the way you look. The way you describe the whole thing is simple and understandable.