How to Track Clickthrough Rates in Aweber

Let’s assume that you’ve created the email in Aweber already. You will have already created the email and set it up so your email open rates can be tracked.

If you’re unsure how to do this, then please visit the post below for a detailed guide:

==> How to Track Open Rates in Aweber

That assumed, let’s begin…

Step #1 – Ensure You Have Tracking Code In Your Site

This is necessary if you’re wanting to send the traffic from the email to one of your blog posts. Step #1 only needs to be completed once for your blog and then it is forever ready to track your emails.

 To do this, you must source the tracking code from your Aweber account and insert it into your footer.php file on your blog. This is much easier than it sounds. Allow me to explain.

Go to the settings area in your Aweber account:

List your website in the space it provides:

Simply click on the ‘Get javascript’ link. You will see a window come up like below.

Click on the JavaScript code to select it all.

Log in to your WordPress blog and head on over to the appearance editor.

Select the footer.php file, then move your cursor just before the closing tag.

Insert the JavaScript code as shown below and save the file.

 

Step #2: Set Up Email Ready for Tracking

This is all about setting the hyperlink reference and the anchor text that you want to use for the link text in your email.

When you set the hyperlink reference, you enable Aweber to track your clickthroughs.

When you set some anchor text, you can increase the number of clickthroughs dependant upon the calls to action that you use.

If you prefer, you can simply paste the URL as the anchor text as well, so that is shows your subscribers the address they will go to when they click the link.

Step #3 – Send Out Email And Monitor Results

So there you have it, that’s how to track your clickthrough rates with Aweber.

It’s now over to you to write compelling call to actions for your hyperlinks to increase your clickthrough rates.

To Your Online Success,

The Profit Share

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