Think for a second… You’ve spent around 20 months pouring your heart into developing an online business diligently grafting for all the hours under the sun. You’ve created countless eBooks, viral reports, videos for your blog and membership area.
You’ve got hundreds of images that you’ve saved for your blog posts.
Furthermore as an Internet Marketer, you’ve probably got dozens of Internet Marketing products that you’ve studied or even yet to study.
Imagine for a second all the blood and guts you’ve poured into your online business. I mean… you’ve poured your heart and soul into building this operation. You’ve provided a tonne of value to your blog readers, list subscribers and customers. And then… all of a sudden…
That means everything that you’ve got on your hard drive!
Yes, I am speaking from a recent bitter experience I’ve had with my Internet business and to be honest, I was scared! I was scared that all the hours of effort that I’d poured into my Internet business had gone to waste. I was scared that I was no further along in my Internet business than I was many months ago.
So, you might be asking what happened?
Well… my hard drive on my laptop had basically crashed… and it’s no cheap machine either. It’s a top spec Sony VAIO laptop with 640GB HDD, 4GB of RAM and over 2Ghz in processing speed, so a pretty powerful unit. My laptop is over 2 years old now, so there are more impressive top spec machines on the market now.
I was working on my blog when suddenly I saw the dreaded blue screen of death. I was horrified as I recognised the blue screen, however I was also quietly optimistic that I would be able to recover the data since I know you can recover data without necessarily getting to Windows. Yes, sadly I am still using a PC. At the moment, it would just be too much effort to change everything over to a Mac, although that will happen at some point in the near future. ;-)
I attempted to reboot my PC normally and in safe mode but it simply wouldn’t play ball. I was not happy and was actually fearful that I had lost my data forever.
My mistake was most likely the same mistake as what you’re making right now as you read these very words.
My mistake was not to have a backup process which backed up all of my important business data. You should remember that the data on your laptop is a very valuable business asset to you and you should protect it as such.
I would usually have excuses for not backing up my computer and they would all sound very reasonable.
It takes a long time to back up my computer and that time is better spent on:
- Writing blog posts
- Driving Traffic
- Creating products
- Finding affiliate promotions
- Masterminding with others
After taking my laptop to a local PC shop, they told me that they would not be able to recover the data, however there was a possibility of the data being recovered by a data recovery specialist.
At the store, the data recovery would have cost £45 and obviously the inconvenience, loss of traffic and everything else associated without having your fundamental business tool for several days. However since I had to take it to a specialist, I was going to be charged around £380 + VAT (£456) for the recovery and then I would still need to replace the hard disks at a further cost of £120.
So I ended up paying for all that to be repaired and bought a solution which would mean that my business is being constantly backed up and protected against hard drive failures.
The Solution Going Forward
After learning the lessons of backing up my data the painful way, I now have a solution which is maintained for me on complete autopilot, however before the crash, I could have easily thought that my cash would have been better invested into software, information products or outsourcing to move my business forward.
In hindsight, I should have given consideration and put in place appropriate precautions to protect and preserve the business asset that I had already built.
OK, so you’re wondering now what the product that I’m using for my solution going forward is. It’s an external hard drive that has software on it that you have control over when it backs up your data. The software even allows you to make changes to a file on your laptop’s hard drive and when you save the file, the save is mirrored on your external hard drive, so you will always have two copies of everything you save.
This makes it totally handsfree and it certainly gives you peace of mind that your business is being protected and that all the hard work you’ve put in is not going to waste down the pan.
If you’ve read this far, you will probably be thinking that you should make a backup of your hard drive at some point – perhaps when you get around to it. Perhaps you’ll do it once you’ve done this or that?
No… you need to get this system in place immediately. Once it’s done, you can literally set it and forget it and then you can focus your mind on content creation and growing your business safe in the knowledge that the information you have invested time, energy, money and effort in is safe and sound.
After all, what’s the point in building an information marketing business with no information?
Please do it now!
What are your experiences with data losses? Hopefully, you’re committed to learning from my mistakes and get it sorted now. Let us know in the comments below.
To Your Online Success,
The Profit Share
The mutt's nuts or the dog's drivel? I double dare you to leave a comment! :-)