Quite possibly the best source of traffic you can get for your content, whether that is a traditional website, or a new age blog is Google traffic.
I’m not just talking about slapping some keywords together in Google’s AdWords programme and watching traffic flood to your site.
Once you’ve got some traffic coming to your site, you need to know your metrics and conversion ratios so you can be confident of the return on investment that you’re getting from your paid traffic campaign.
Google Traffic Using SEO
“Oh no!” Admit it, I just heard some of you say it, you’re put off by the thought of SEO. It sounds too daunting and you don’t understand half the language that the SEO gurus keep banging on about. What’s the big deal anyway? Google traffic is great but there are so many other options to drive traffic to your website nowadays without getting bogged down in the deep and murky world of SEO.
Well, I have some great news for you. Whilst it’s important to take that little extra time to optimise your posts rather than just bang them out like blog posts are going out of fashion, you don’t need to get “hung up” on all the details which can often stop you from taking action.
I hear you. You’re saying, “Google traffic is as easy as ABC. So how exactly is Google Traffic as easy as ABC?”
Great question! Check out the slides below for a quick overview of how…
Google Traffic: A = Activity
What do you mean ‘Activity’?
Google recently changed their search algorithm which is a highly complex and top secret calculation that Google use to determine how relevant web pages are. This search algorithm is really under ‘lock and key’ in the same way as the famous Coca Cola recipe. In Google’s most recent update code named “Caffeine” in June 2010, Google changed the way they rank their pages. Google now takes activity into consideration when ranking pages.
Activity can be either organic activity or synthetic activity. Allow me to explain. Organic activity is activity on your website or blog that happens naturally. This is where your readership or viewership interact with your blog by leaving comments or cascading your posts or content to their social networks using the social bookmarking tools within your site. These social bookmarking tools could include ‘Sexy Bookmarks’, ‘Sociable’ toolbar or the ‘OnlyWire’ plugin.
Another means of gaining engagement organically with your readership or viewership is to get comments from them within your blog posts. Not only does getting comments give you the opportunity to get valuable feedback from the people that are actually using your website, you can get a lot more Google Traffic because Google loves to see activity.
People will leave comments if they see that there is some benefit for them. Whilst some people will leave comments because they believe they have received some form of value from the post, others need more persuasion. For example, at the end of this blog post, I’ll invite you to make a comment about the post and I’ll remind you that you can leave your website address, Facebook fan page or Twitter address in the box labelled as website. This will give you a backlink from a website that is enjoying a good volume of traffic, which Google will see as favourable for you.
Activity can also be synthetic. This is activity which you can buy from others. This can be achieved by finding outsource providers using resources such as odesk.com or fiverr.com to make posts to your blog. For example, there are currently people on Fiverr who will post on your blog 20 comments for $5. However, you should proceed with this tactic with caution as you will want to ensure a couple of things before you just ask for stacks of comments on your blog.
You may wish to use the opportunity to have the comments left over the course over a few days rather than just a few minutes. You’ll also want the outsourcers to leave comments using different accounts. The accounts that leave the comments should reflect your target demographic so your readership can associate with the comments more easily and are therefore more enticed to leave their own comments.
I don’t advocate synthetic activity and prefer for people to engage their readership organically. You’ll get better quality feedback and comments. I am merely suggesting that it’s possible and a practise that goes on in the online world frequently that you should be aware of.
Google Traffic: B = Backlinks
Google traffic can also come from backlinks. Backlinks are links that are on other websites that link in to your own website. These can also be referred to as incoming or inbound links.
The process of accruing these backlinks is known as link building, which is a common SEO practise amongst marketers. The objective of link building is to embed your target keywords as hyperlinks within articles on other high traffic and high scoring page rank websites which point back to your site. It is not good enough to have backlinks on any random site on the internet. The website must be relevant for what it is your site does. For example, you wouldn’t want an article about new mothers trying to lose weight after giving birth with backlinks to your site which specialises in teaching marketers about getting Google traffic through SEO.
The process of link building should be one which grows your links daily but steadily so the increase in backlinks appears natural to Google. If the increase in backlinks does not appear natural, then your blog will be considered as using “black hat” tactics which will eventually result in your blog being deemed as less relevant and being given a low page rank.
Google Traffic: C = Content
Finally, there’s content. This involves the ongoing process of creating fresh content for your blog. As well as giving your blog a new lease of life and new value for “your people”, you will benefit greatly in terms of Google traffic if you can create one blog post per day.
Thinking and creating fresh content for your blog is challenging which is why so many people sign up systems like Free Traffic System which enables them to receive new content from other blog owners and contributors on a regular basis. I personally do not advocate the use of Free Traffic System and prefer to write my own content or invite guest authors that meet a certain criteria, or that I know from my own Internet Marketing network.
10 Top Tips To Get Google Traffic
If you’re wanting to get the most Google traffic from your blog posts as possible, then you’ll need to understand the basics of SEO. Luckily for you, if you don’t know these, I’m about to highlight exactly how to optimise your posts to get the highest favour with “The Big G”.
- Ensure your post’s title tag contains your keywords
- Ensure your post’s description contains your keywords and the key benefit of reading the post. You need to remember that this will appear in the description for search engine results.
- Ensure your tags contain your keywords and several variations of them. These variations should be quite different so people using different search terms can arrive at your site.
- Ensure the permalink/slug/URL for your post contains your primary keywords.
- Create an image in your post that you can assign an alt tag with your focus keyword. This will enable your images to be displayed in Google Images results.
- Use your keywords in any header tags you use (H1, H2, H3, H4, H5 and H6 headings).
- Ensure the Robots Meta data for your post is set to ‘index, follow’. SEO plugins should have this set as ‘index, follow’ by default.
- Aim for a keyword density of up to 2.5% for your post. This means 2.5% of your post should contain your chosen keywords.
- Select all the categories within your blog that are relevant to hold your post.
- If you use videos, ensure they are tagged so they are picked up in video searches such as Google Videos. Video searching is increasing in popularity, so do this now. This is done using a video site map. You can get various plugins for this, or if you want to move your video marketing to a new level, then you can use Easy Video Player 2.
I hope you’ve enjoyed this post and taken some massive value from it. I hope it has enabled you to understand how it really is as simply as ABC to generate Google traffic. Most of all, I hope you put Activity, Backlinks and Content into action systematically and consistently to achieve a constant flow of Google traffic to your site(s).
To Your Online Success,
The Profit Share
The mutt's nuts or the dog's drivel? I double dare you to leave a comment! :-)