As part of my ongoing commitment to bring you the most valuable up-to-date information about changes in traffic generation, I’d like to let you know about a new feature Google are introducing to their search engine called Google Instant Previews.
Google Instant Previews provides you with a thumbnail view of the website before the user even clicks the link. This gives the user an idea of whether they actually want to click the link before they actually do.
This is nothing new to some experienced Firefox users who will know that there has been a few add-ons in Firefox such as SearchPreview that have already provided that sort of functionality for users for some time, however the number of users were in the minority. If the Google Instant Previews feature becomes mainstream and part of Google’s standard search features, then considerations and changes may need to be made to ensure that your listings are still competitive in Google. After all, ranking is only the first part of SEO, the second, and often overlooked part, is clickthroughs.
Here is a question for you to consider:
Do the thumbnails reflect your website accurately and favourably?
Is the perceived value of your website good or could it be improved?
If you want clickthroughs, or to keep getting clickthroughs from Google visitors, you must give this some serious consideration.
Caption: Keyword “Wayne Lambert” with Google Instant previewing thumbnail of TheProfitShare.com
Could Google Instant Previews Destroy Your Search Traffic?
If you’re not monitoring the trends of search behaviour and ensuring that your pages have a high perceived value, you could end up looking at your Google Analytics account in a few months time shocked at the dip in your free search traffic.
Of course, everyone is likely to be in the same boat as Google Instant Previews is rolled out further with its enhancements and becomes a part of ordinary everyday search. If you’re willing to make your pages attractive and relevant, you can reap extra Google traffic as other less willing competitors will just put up simple pages which have less perceived value for searchers.
Video Demonstration of Google Instant Previews in Action
In this video, Google Instant Previews is explored in more detail and how the changes to search will affect the way you market your online business. Keeping up to date with these changes is an absolute must for any Internet Marketer. If you’re not making these shifts in your thinking and approach to SEO advertising, then your competitors certainly will be and you’ll be out of the game.
I hope you found the video insightful and come away with some thoughts of how you can alter your search strategy to account for the changes that Google Instant Previews has brought to search behaviour and your ability to get clickthroughs and Google traffic from your SEO adverts.
To Your Online Success,
The Profit Share
The mutt's nuts or the dog's drivel? I double dare you to leave a comment! :-)
Guess I’ll be checking this out! Thanks for the info.
Tammy
Tammy Matthews invites you to read The Limitless Power of Believing In Yourself
Personally, I like the instant look feature as a consumer AND a business owner.
As a consumer, I spend less time searching for what I “really” am looking for. As a business, I like that people get a sneak peak first before clicking. It makes my visitors more relevant. I could care less how many visitors I get…what I really want is conversions once they are there.
Excellent point well made Jason. Quality of traffic is what you’re after for conversions and quantity of traffic is what someone wants for ego.
Thanks for commenting.
Wayne Lambert invites you to read How to Link Build with Social Bookmarking on Autopilot
Jason and Wayne you are bang on, the quality of your traffic is key. Conversion rates are surely taken into account when calculating SERPs so lower volumes of traffic with high conversion rates can only be a good thing if you are working in the retail sector.
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Sure Ruby.
Thanks for your comment.
At least I know where to go for my next Sailor’s outfit. ;-)
Wayne Lambert invites you to read Increase Your Conversion Rate in Five Steps
Hahaha, only if you want a womens dress as we don’t do mens at the moment.
Top website though Wayne. I spent abit of time on here yesterday and picked up quite a lot.
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Damn! Who told you about my weekend alter-ego? Keep it quiet and don’t tell ANYONE, will you? Hahaha ;-)
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