If you’re committed to building an online business with a trustworthy source of qualified traffic, you’ll need to subscribe to an autoresponder service to deal with your follow up email sequence and protect you against spamming claims.
In the early days of starting my online business, I endured many hours of painstaking testing and research to choose the right autoresponder for my business. This is one of the most critical business tool decisions that you’ll ever make since you will not want to move your service to another provider. Many providers have strict guidelines about who they can import from another provider.
10 Reasons Why You Should Use Aweber
Here are the main reasons why I believe you should use Aweber as your email autoresponder provider.
#1 Deliverability
First and foremost, deliverability is at the top of the list of benefits that Aweber offer. If you’re email isn’t even reaching your subscriber’s email inbox, then it certainly isn’t being opened, read and clicked on. Aweber is audited by external companies as well as doing its own internal checks and delivers month on month at over 99%. It is renowned for being the industry leader for deliverability rates.
#2 Creation of Web Forms
These are essential to transform your blog’s visitors into list subscribers. Aweber’s simple form creation enables you too quickly and easily embed signup forms into your blog or web pages.
#3 Custom Fields
As well as the standard ‘Name’ and ‘Email address’ form that you’ve likely seen on every other blog out there, you can also capture a whole host of other information such as telephone numbers, websites, fax numbers and other custom fields. If you get quite savvy with this feature and you have a good relationship with your list, you could use this feature to survey your list and then segment the responses for much more targeted interaction.
#4 Integration with 3rd Party Services Through Parsing
Integration with popular merchant services and shopping carts, membership software and Podcasting tools helps you to build and manage your email lists with a number of different services. Below are a few of the services that Aweber can integrate with. A full list of services can be found here at Aweber’s FAQ page.
#5 Automation Rules
This feature makes maintaining your list easy as you can set up a rule which unsubscribes a prospect from a prospects list once they have purchased something you have offered. This enables you to target proven buyers with sales messages at higher price points and keep targeting subscribers with relationship building content to prove your value and offers at the lower price points.
#6 Followup and Broadcast Messages
Aweber provides the ability to set a pre-determined set of followup messages that are delivered at scheduled times dependant upon when the subscriber entered your email list. These messages are called followup messages.
Additionally, you can send a message to all, or even a segment of, your subscribers all at the same time. These messages are called Broadcasts. Additionally, Aweber enables you to split test your Broadcast messages by sending half of your subscribers one email message and the other half another message. This feature is most useful to test which headlines work best with your market, niche and list.
#7 Subscriber Segmentation
As I’ve previously alluded to, Aweber enables you to segment your list.
For example, you could segment it by everyone who subscribed from an IP address that resides in the US. This is handy if you want to promote a seminar in the US for example and you don’t want your subscribers from other areas of the world to receive that promotional email as it will be irrelevant for them and has the potential to fetch a large amount of unsubscribes.
Track email opens, clicks, subscriber growth, email sales, subscriptions by date added, country and whole lot more. These are the statistics that you need to be keeping an eye on to see how your list is performing and what improvements you can put in place to grow your list size and increase engagement and interaction.
#9 API Integration
Aweber have recently opened up their platform for other developers to connect their products using technology called API. For example, WordPress integration has been created using an App. Even more recently, a split testing platform called Unbounce has been introduced as an app developed on Aweber’s API.
#10 Customer Service
Aweber always have someone on hand to answer your queries. You can call them or talk to them online via a live chat service. Additionally, Aweber also hosts live webinars teaching you the things you need to know to use the software properly.
Conclusion
From my extensive testing and market research with autoresponder software, I recommend that you use Aweber to run and build your online business. I personally use Aweber and love the functionality and the customer service. You can test Aweber for the first month for just $1.
To Your Online Success,
The Profit Share
The mutt's nuts or the dog's drivel? I double dare you to leave a comment! :-)
Great question! Safe Swaps is an online service that connects people interested in swapping adverts to their repsective email lists together and provides tools to manage their ad swaps safely. Features include:
