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Wayne Lambert is the founder of TheProfitShare.com and the creator of our exclusive member's area including flagship product Turbo Traffic Explosion.

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Transformational Vocabulary to Change Your Business

Written by Wayne Lambert | Posted in Mindset

A few weeks ago, I wrote a post about Transformational Vocabulary to Change Your Life and now I’m going to write one on Transformational Vocabulary to Change Your Business

You see, the language we use determines our results as it affects the way we approach our actions.

Is it really possible to change your entire life with just a few simple changes to your everyday vocabulary?

During my studies of business, I have constantly challenged myself to adapt the use of vocabulary to a language pattern that changes my approach to business activities. This of course helps me to achieve my bigger desires.

#1 – Customer ==> Client

What might seem like a word that means the same thing actually is a word that means something totally different.

The difference is that customer is transactional and client is relational.

For example, Walmart, Asda or Tesco have customers as their relationship with the people who purchase from them are at a transactional level. The customer simply parts with their cash in exchange for the commodities that these companies sell. Of course, you might argue that nowadays, these companies have ventured into selling insurance and other suchlike products which could make the exchange of value more relational in nature.

In contrast to this, services like accountants, lawyers and doctors are ones that are more relational in nature. Accountants, lawyers and doctors have a fiduciary responsibility for their clients as they’re entrusted to act in the best interests of their client.

Incidentally here are a few dictionary definitions lifted directly from the Oxford dictionary that may assist your understanding:

Client: Person using the services of a professional person or organisation

Customer: Person who buys goods or services from a shop or business

Fiduciary: Involving trust, especially with regard to the relationship between a trustee and a beneficiary

#2 – Cost Plus Markup ==> Lifetime Value

This is essentially the difference between how someone in the accounting department would think of a business transaction against how someone in the marketing department would.

The person with a financial viewpoint will think of a transaction in terms of: Revenue – Fixed Costs – Variable Costs = Gross Profit

The person with a marketer mindset will think of a transaction in terms of cost per acquisition (CPA) and lifetime value (LTV) of the client which will then enable them to understand their return on investment (ROI) for the campaign.

The marketer mindset is often willing to take the short-term “hit” on their profit margins if they know that there is likely to be good potential for an increased lifetime value. This is why companies like Hewlett Packard and Epson are willing to sell their printers at such a ridiculously low price. They know that customers will need to buy cartridges for their printers for the lifetime of their printers and cartridges really do have significant profit margins on them.

The financial viewpoint takes a short term outlook and the marketer viewpoint takes a longer term outlook. The moment a company moves from a private company to a public company is often the point where a business takes a financial viewpoint instead of a marketing viewpoint. This is because the public company is accountable to shareholders and need to produce results each quarter so City Analysts are confident about the company’s stock and therefore appears to be a good investment for investment funds to plough their capital into.

#3 – Product ==> Promise

It’s worth remembering that when you’re selling any product/service, you’re not really selling the product/service itself. Your customer/client isn’t buying the product/service – they’re buying the outcome or the ‘promise’ that the product/service provides.

When someone buys a car, they’re not really buying it because it is a car but because they need to get around from A to B (obvious functional/logical reasons) and perhaps they want to arrive in style and comfort with the sound of a powerful engine (emotional reasons).

#4 – Sell ==> Offer

Not many people have the mindset where they want to be sold to, however everyone likes to receive an offer of sorts, even if they then subsequently turn down the offer. Many people switch off when they realise that they’re engaged in a potential sales scenario. Ever received a sales call at home and did whatever you could to get rid of them as quickly as possible?

Rather than positioning your promotional materials as sales pages, change your prospect’s outlook on them by positioning them as offers.

People don’t like to be sold to but they love to buy!

#5 – Features ==> Benefits

OK, this one really is sales training 101, but it’s so important.

People buy benefits not features.

People don’t buy a laptop because it has a 2.2 Ghz quad-core Intel i7 Processor, 750GB HDD, 4GB RAM and a 15.4″ LED backlit screen.

I hear some of you right now saying, “I do.”

People buy these features because of the benefits that they deliver.

For example:

A faster processor means faster computational speed therefore a better user experience.
The 750 GB HDD gives plenty of storage space for your media.
The 4GB of RAM helps the user to run many applications simultaneously without suffering from poor performance.
The high resolution 15.4″ LED backlit screen gives the user a good graphical user interface to work with which ultimately results in a good user experience.

Sometimes the user may understand the benefits so implicitly that it seems as though they’re buying the features but they really are buying the benefits that the product/service offers once the features have been translated into their benefits.

As I once heard from Dan Kennedy:

People don’t buy the drill, they buy the hole.

To Your Online Success,

The Profit Share

The mutt's nuts or the dog's drivel? I double dare you to leave a comment! :-)

10 Top Tips on How to be Productive

Written by Wayne Lambert | Posted in Mindset

Learning the skill of productivity is learning the skill of being resourceful.

Am I right? You’re stuck in a dead end job. You have a ton of tasks that you need to complete to move forwards. You have other obligations in your life and you have very little time to do these ton of tasks?

In this fast moving world, this is a challenge that we all face. We have simply got to master ourselves to master the use of our most precious and limited resource, time.

#1 – Know EXACTLY Where It Is You Want To Go

How freakin’ mad would you think someone was if they said they were struggling to achieve something except they didn’t know what it actually was they wanted to achieve?

This is the problem with most people. I’m sure you’ve heard the various studies that reveal that only 3% of people set themselves clear and written goals on a continual basis. Is it any wonder why you’re finding yourself in the 97% if you’re not setting goals for yourself.

I’d recommend getting this started using a mindmap.

#2 – Plan The Following Day The Night Before

The benefits of doing this are two-fold:

You can hit the ground running the following day, so you don’t arrive at your computer screen thinking, “right, what shall I do?”
Your subconscious mind will work overtime on your tasks during the night without any additional effort and the answers will appear in your consciousness as if by magic the following day when you’re implementing the activities on your ‘Must Do’ list.

#3 – Work Through Your Must Do List – Highest Return Task First

It’s so easy to get caught up doing lower activity tasks like a blog redesign, researching the next plugin, creating systems for your business, list management, accounting and numerous other things that you actually procrastinate on the activities that bring revenue into your business.

These are known as RGA’s or Revenue Generating Activities. These include:

Creating a blog post with buyer keywords
Writing an email promotion to your list
Refining your offering
Creating a sales letter/video
Answering queries from your prospects/customers
Creating a follow up email sequence
Developing your back end offering

#4 – Add Times To Your Activities & Compete Against Them

This is where you look at the must do list that you have created for yourself and write how long you think that it will take you to complete the task. It doesn’t really even matter if you overestimate this as when you work through the task and complete it ahead of time, you’ll still do it without rushing and due to the level of focus applied, you’ll still achieve more than you would if you didn’t have any target.

#5 – Close Down Skype Completely

Skype is only needed for pre-arranged conversations. Never leave it open for people to instant message you when they want. Skype can drain hours of time without you even knowing it.

#6 – Ditto Facebook, Google+, Twitter and YouTube

The same goes for Facebook, Google+, Twitter and YouTube. You only need spend as much time as necessary on these. If you are connecting with your audience, do these tasks in times where you don’t feel naturally so productive as these tasks do not require much brain power.

#7 – Oh… and ditto Emails

Emails are exactly the same. Your email software should not be open except perhaps last thing at night. If your software makes a sound to alert you of a new email, turn it off as it is an unnecessary distraction that makes unreasonable demands of your attention and focus.

#8 – Leave Your Mobile Phone Out of the Office

If you have something like an iPhone or a Blackberry which are awesome devices for when you’re on the go and you just just place it next to your computer because you cannot bear for it to be away from your side, then you’ll likely get distracted when the phone vibrates to signify a text message, email or other notification.

Simply leave your mobile phone in another room so you can come back to it later when you’re not so focused on creating content and building your empire.

#9 – Have an Impeccably Clear Desk

Every unnecessary item on your desk consumes mind-space which blocks creative energy that is required for production.

My desk consists of a wireless keyboard and mouse, a large monitor (HINT) and my notebook and pen. That’s it! Anything else is simply an unnecessary distraction slowing you down.

You really do have no idea how much a cluttered desk and workspace slows you down. It really is a case of clear desk, clear mind!

#10 – Always Have a Pint of Water On Your Desk

Finally, your brain and body requires a good amount of water to function efficiently. If you want a good level of concentration whilst creating, then ensure that you have an adequate supply of water readily available. At least some sort of drink that hydrates you rather than dehydrates will keep you productive and on track.

Productivity Takeaways

Ensure that you put into practice all the tips shared here.

Are there any brilliant productivity habits that you have and work brilliantly. Please do help the community here by sharing them below and tell us about them.

Oh, I would be really appreciative if you help the world become more productive by sharing the article on Facebook, Google+ or Twitter.

To Your Online Success,

The Profit Share

The mutt's nuts or the dog's drivel? I double dare you to leave a comment! :-)

Transformational Vocabulary to Change Your Life

Written by Wayne Lambert | Posted in Mindset

Is the title a little extravagant?

Is it really possible to change your entire life with just a few simple changes to your everyday vocabulary?

During my studies of personal development, I have constantly challenged myself to adapt the use of vocabulary to a language pattern that empowers me to achieve my life goals and desires.

In this article, I’m going to share some of the language transitions that I work on to achieve this.

The language patterns we use determines our mindset which in turn determines the way we feel, the actions we take and the results that show for us in the physical world.

All too often, we’re very sloppy with our use of language. In this article, I want to show you some “loser language” and “winner language” and why these differences are more than just mere semantics.

Before this comes across as a “holier than thou” preaching session, I do want to say that I sometimes use “loser language” myself.

I am however also quick to call myself on it, so I don’t reinforce the negative language patterns as firmly entrenched beliefs that take a stronghold and really limit my potential.

So, let’s take a closer look at some of the transformational vocabulary.

#1 – I will try ==> I will do

The word ‘try’ acknowledges there’s potential for failure.

Using this word instils a sense and feeling of doubt of uncertainty in your mind.

This invariably means that there’s a strong chance you’ll procrastinate altogether since you’re not certain of the outcome, or at best, take limited ineffective action which will keep your progress as slow and steady.

#2 – I know ==> I do habitually

How many times have you responded to something that someone’s told you with the words “I know.”

To lose weight, you need to eat foods that are conducive to a healthy lifestyle! I know!
You need to start investing money to secure your financial future! I know!
You need to invest in a coach/mentor to shortcut your success! I know!

The wisdom of a Zen master once said,

To know and not to do is not yet to know.

This means that if you’re not consistently applying the principle habitually, then you do not know it. You have merely heard it before, read it before or watched it before.

Knowledge IS NOT power. Applied knowledge IS power.

You need to practise changing the use of the words “I know” to indicate only the consistent practising of the principles.

#3 – I believe I will/can ==> I know I will/can

Belief is a word that is banded around in the personal development world because people say that you must first believe that something will happen before it does. Whilst there is some truth in that, there is another level which can be attained with training.

You see, beliefs are formed when situations in life have provided your brain with sufficient evidence as reference points to make them believable. The question is what if life hasn’t presented you with those references or that you’ve failed to spot those references to validate and reinforce the beliefs?

The word “know” conveys certainty. There is absolutely no doubt in your mind when you know something is going to happen. When you wake up tomorrow morning, do you believe or know that daylight will follow the darkness?

Exactly. This is something that I am working on with myself now. Changing my mindset from believing that something will happen to accepting it as an absolute fact with absolute certainty.

Having this kind of thinking means that you’re naturally going to move forward because you’re simply success in progress going about your daily activities.

#4 – I can’t ==> I can

The difference one letter can make…

Henry Ford so wisely once said,

Whether you think you can or you can’t, you’re right

What Henry meant was that you would find a way to validate your belief by either taking the “can do” or “can’t do” actions in alignment with the belief.

I can’t afford it.

Ever caught yourself saying that? The question is with that belief will you ever be able to?

Simply practise rephrasing the sentence habitually to one which puts you in a position to act.

If I paid for this, by what means would I raise the finance?

#5 – I don’t ==> I do

This is the ugly cousin of “I can’t”. Of course, there are reasonable uses for these words, however they are often used as an excuse or stated as a self-imposed limitation.

I don’t have the time for this.

More often than not when this is said, it’s simply because the person has chosen other activities instead of the one they’re making an excuse for by saying they don’t have the time for it.

The more accurate truth is that they don’t consider it to be a priority amongst the things they are currently dealing with. Invariably, with most people, the things they’re currently dealing with are much lower value activities than ones that will help them achieve their ideal life.

To Your Online Success,

The Profit Share

The mutt's nuts or the dog's drivel? I double dare you to leave a comment! :-)

Ten Top Headlines That Get Good Traffic

Written by Wayne Lambert | Posted in Blogging, Traffic

There is a sneaky reason why I used that post title. It has more than one meaning depending upon where you are in your blogging experience.

For the beginning blogger, you’ll likely infer that the headline promises that you will get a good amount of traffic from reading this article.

For the intermediate blogger, the headline promises that you will get good quality traffic.

For the advanced blogger, the headline promises the reader copious amounts of quality traffic.

In this article, I’m going to reveal my best performing headlines for various reasons. Here they are listed in no particular order.

#1 – OptimizePress vs Profits Theme

People are unsurprisingly researching solutions for products online.

When people search for one product name versus a competing product name, the likelihood is that the searcher has already made a buying decision and is looking to confirm their buying choice.

I have several articles which compare one product against another competing product and am always surprised by both the quantity and quality of traffic.

Here’s another example:

Popup Domination v WP Subscribers

Other comparisons could be Bluehost v Westhost, Aweber v Get Response, Windows v Mac OSX but to name a few.

#2 – Best Internet Marketing Tools

People are obsessed with tools and love playing with them. They believe that investing in a good tool can help them move towards success… and they’re right. I’ve invested in plenty of different tools now that have moved me closer to what I desire to achieve online.

The headline makes sense because people always want the best of things, so a headline such as “Best Internet Marketing Tools” really does pull some great buyer traffic to your site.

#3 – Best Free WordPress Plugins

We all know that WordPress plugins helps us to gain additional functionality to our site and gives our site a unique difference in a very crowded marketplace, however what could be better than having the words “best” and “free” in the same sentence?

People’s attachment to having the best and for free makes this a headline which pulls a good quantity of traffic, although they’re mainly information hunters rather than buyers.

However, if you set up your page well here, you can interlink to other “buyer pages”

#4 – Promote Yourself Online

Who wouldn’t want to advertise their services for free? You never know who might be reading the blog post like it’s a directory for services to Internet Marketers, so it only makes sense for people to take advantage of the offer I give for people to promote themselves.

# 5 – Will Smith: Wise Words & Success Secrets

The majority of the western world have an obsession about celebrities.

You only need to look at the paparazzi satisfying the insatiable demand of the American/British public.

This post attracts a lot of attention because Will Smith is famous and his words of wisdom carry some common credibility since he is a high earning actor.

# 6 – Intelligence Sucks

The headline here is controversial as people are curious as to why intelligence sucks. After all, we’re all conditioned from childhood to believe that intelligence is the trait that wins the game of life.

The kid that goes on to get the most qualifications gets the best jobs and earns the highest income.

#7 – Government and Mass Conspiracy

Who doesn’t like a good old fashioned conspiracy theory? Like it or not, the government have more control over you than you think!

This arouses curiosity in the reader’s mind and inspires your reader to click through and read about ‘mass conspiracy’ and how and why the government, a generally trusted authority, is involved in it.

#8 - How to Get DoFollow Backlinks Using CommentLuv

This headline gives the promise of a very tangible result and a very actionable process all at the same time.

People love tangible results (ie. make $9,643 in 11 days or lose 17lb in 37 days) as they bring something measurable to something abstract and naturally more difficult to conceive.

People also love actionable step-by-step processes.

A good step by step process is often rewarded with lots of comments and lots of sharing, so it is well worth preparing this sort of content for your blog.

#9 – 5 Common Email Mistakes To Avoid

There’s no doubt about it… people are attached to their mistakes and want to know how they can save themselves a lot of pain by learning from the mistakes of others.

Who wouldn’t want to know the potential pitfalls that lie ahead should you make a few ill-informed judgements?

#10 – The “Illusion” of Direct Traffic

People want to know what they’ve been kept in the dark about. Why is “direct traffic” an illusion? Is everything not what it really seems?

A credible author writing a headline like this can pull a lot of traffic due to the curiosity factor, which is one of the top copywriting tricks to get your emails opened and blog posts read.

To Your Online Success,

The Profit Share

The mutt's nuts or the dog's drivel? I double dare you to leave a comment! :-)

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