Emulation is one of the keys to business success, particularly for entrepreneurs who haven’t ever started up anything for themselves before. What does that mean? It means that if you aren’t sure how to build a successful brand or company, find someone who has built a wildly successful brand or company and then, basically, copy them. And, really—if you think about it—whose better at building a successful brand than the President of the United States?
One of the most important things that a business leader can learn from President Obama is to get the help of smart people who know what they are doing. If you want to build a highly successful and solid brand, consider enlisting the help of advertising agencies. These are companies that are stocked full of experts on branding, marketing, etc. Their whole job is to help you put your best face forward at times.
Start early. Don’t wait to start setting yourself apart from your competition. If you want to build a great brand you need to start positioning yourself as early as possible. One of the hardest things to get out from under is the “this company is just like that company but newer” label. Setting yourself apart early, through your actions, your products, etc is one of the best things you can do.
Allow room for flexibility. It’s good to lock some things down as best you can. At the same time, you don’t want to be so rigid in your details that you can’t improvise if the situation needs it. Dogged adherence to a specific set of steps, a specific response, a specific message—even if there is evidence to prove that your way is not the right way—is how businesses fail.
Pursue every avenue that is open to you to get your message out. One of the things that set President Obama apart, particularly in the 2008 campaign was that he talked to everybody he could in whatever way he could. He didn’t stick to traditional marketing and campaign methods (same stump speech, tv/radio ads, not much else). He embraced all forms of communication from social media to fliers on phone polls, and it paid off.
Be for something. In 2012 the common consensus seemed to be that Mitt Romney stood whatever would get him elected, even if that meant changing his message every few weeks (or even days). President Obama, on the other hand, had some steadfast and reliable promises and views that he wouldn’t back down or waiver on. People need to know what you’re about and who you are. Having a dependable message is how you build trust—particularly if you follow up on that message regularly and reliably.
These are just five ways to emulate President Obama when it comes to marketing and branding your business. They aren’t the only ways available, but they are enough to help you get started, so get to work!