Emulation is one of the keys to business success, particularly for entrepreneurs who haven’t ever started up anything for themselves before. What does that mean? It means that if you aren’t sure how to build a successful brand or company, find someone who has built a wildly successful brand or company and then, basically, copy them. And, really—if you think about it—whose better at building a successful brand than the President of the United States?
One of the most important things that a business leader can learn from President Obama is to get the help of smart people who know what they are doing. If you want to build a highly successful and solid brand, consider enlisting the help of advertising agencies. These are companies that are stocked full of experts on branding, marketing, etc. Their whole job is to help you put your best face forward at times.
Start early. Don’t wait to start setting yourself apart from your competition. If you want to build a great brand you need to start positioning yourself as early as possible. One of the hardest things to get out from under is the “this company is just like that company but newer” label. Setting yourself apart early, through your actions, your products, etc is one of the best things you can do.
Allow room for flexibility. It’s good to lock some things down as best you can. At the same time, you don’t want to be so rigid in your details that you can’t improvise if the situation needs it. Dogged adherence to a specific set of steps, a specific response, a specific message—even if there is evidence to prove that your way is not the right way—is how businesses fail.
Pursue every avenue that is open to you to get your message out. One of the things that set President Obama apart, particularly in the 2008 campaign was that he talked to everybody he could in whatever way he could. He didn’t stick to traditional marketing and campaign methods (same stump speech, tv/radio ads, not much else). He embraced all forms of communication from social media to fliers on phone polls, and it paid off.
Be for something. In 2012 the common consensus seemed to be that Mitt Romney stood whatever would get him elected, even if that meant changing his message every few weeks (or even days). President Obama, on the other hand, had some steadfast and reliable promises and views that he wouldn’t back down or waiver on. People need to know what you’re about and who you are. Having a dependable message is how you build trust—particularly if you follow up on that message regularly and reliably.
These are just five ways to emulate President Obama when it comes to marketing and branding your business. They aren’t the only ways available, but they are enough to help you get started, so get to work!
Hi Liz,
Thanks for sharing this great insight. Starting a business is never easy and we should gather enough resources and knowledge to actually start things right.
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I think Obama is an awesome brand and he used such clever marketing techniques in his campaign, i have for the last 4-5 months responded to each and every tweet and DM and gave value to my fans/customers it has most definitely increased sales as we track them from Twitter/Facebook
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Very inspiring article especially for those who are just starting out in their businesses.
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Thank’s for this awesome article. Great to know about these points.
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Thank you for the effort and thoughts you’ve put into writing this article Liz! Political views aside, I think you’ve done a great job at bringing the point across.
Thanks.
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hi Liz Becker, i beleive we Can Learn from President Obama. thanks for sharing it.
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Very interesting I am currently setting some different things up to see what works. I have been looking at trying to get away from the usual to try and be different now you have got me thinking maybe that is the wrong way to go.
So for that thanks I hope lee
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Nice post and very interesting. So prepare as well as you can, knowing you will need to make changes and corrections. But armed with the right strategies up front. The most important thing is to educate yourself.
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so good information.
It is not only about the strategies that help president obama to win. It more about making promises and follow them
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The first thing to do for a politician is to manage social media at best. That’s the key for success.
Thanks for sharing this. Everybody should learn from President. I would like to highlight that the quality of the article is very nice.
Some people are reluctant to seek advise from people who are already familiar in the field, it’s because they don’t want to look like dummies or they are not open to suggestions from other people. Seeking advise is probably the best thing to do, you cannot always rely on your gut feel when it comes to business.
Hi Liz,
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Best of luck.
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the post clears a good steps that must be acquired to make our firm working and popular. i liked the phrase that says, we are the same company but newer..
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Some people are reluctant to seek advise from people who are already familiar in the field, it’s because they don’t want to look like dummies or they are not open to suggestions from other people. Seeking advise is probably the best thing to do, you cannot always rely on your gut feel when it comes to business.